Pleasant Company They’re Keeping One of the very many things that has been hammered home in the President Donald Trump era - is that if the media wants to make a non-story a story, they certainly can. At least for them and theirs. No matter how ridiculous and fact-free the tale. It can be patently obvious that the “A” they are selling is actually “Not A” - but that matters not. The media floods the zone with it, and that’s all we get.