Several Big Tech companies have become trillion-plus-dollar monsters - based almost entirely upon spying on us…and then selling us by the pound. Surveillance Capitalism: “(A)n economic system centered around the capture and commodification of personal data for the core purpose of profit-making. The concept of surveillance capitalism, as described by Shoshana Zuboff, arose as advertising companies, led by Google's AdWords, saw the possibilities of using personal data to target consumers more precisely.”